It s Only A Game - Isn t It - 1635 Words

It’s Only a Game - Isn’t It? A small group of people sat around a ouija board expecting nothing to happen. A few nervous giggles were exchanged amongst each other. The laughter quickly stopped when the planchette stopped moving and the room became cold; the air turned thick and heavy. Something entered the space, a feeling of distress surrounded the group. They became paranoid, and felt like there was something looking at them from the dark corners. After what felt like hours trying to end the session, the planchette still refused to move, almost as if it was frozen on the board. As their impatience quickly grew, they forced the planchette to goodbye. The feeling of despair had vanished, but the feeling of being watched remained as everyone left the room that night. Some view the ouija board as a harmless game, but many have faced the terrifying reality of the mysterious â€Å"talking board.† The ouija board is a phenomenon that is a legitimate means of communica ting with spirits. â€Å"In February, 1891, the first few advertisements appeared in papers: â€Å"ouija, the wonderful talking board,† boomed a Pittsburgh toy and novelty shop, describing a magical device that answered questions about the past, present and future with marvelous accuracy† and promised â€Å"never - failing amusement and recreation for all the classes,† a link â€Å"between the known and unknown, the material and immaterial’† (McRobbie 1). Known as the father of the ouija board, William Fuld patented the world’s firstShow MoreRelatedMy Personal Opinion On The Game1255 Words   |  6 Pagescampaign at hand. Below, I ve written a release-day review to assist you in deciding whether you would enjoy this game or not. First of all, make no mistake, Battlefield Hardline isn t simply a reboot of BF4. Though every BF game is similar to the others, Battlefield Hardline appears to be the freshest attempt at BF since the release of BC. In my personal opinion, I m stoked that this game is a bit different, because if I desire a military-based FPS, the community surrounding BF4 continues to activelyRead MoreNarrative Writing : On The Clock, 45 Yards Away From Touchdown Zone Down 826 Words   |  4 Pagesand green soul staring eyes. Andre was in a spring training game, starters versus the backups. The bench, the backup players, was close to beating the starters but not close enough. Their status would have moved up if they had won the game, but they remained as second string. In the huddle, the bench puts their heads together with the mission of crushing their backup status. Leading the team in the huddle, Backup QB Andre Bledsoe didn t want to take the risk; therefore, he takes the safe side andRead M oreWhen Thinking About The Brain Do You Think That Are Capable Of Changing The Structure Of It?905 Words   |  4 Pagesnot only help you get smarter, but it also helps develop the brain. There is a lot of research that disproves the â€Å"fixed brain† theory that our brains will only reach a certain point and then not continue to grow, a couple points that show the brain is more capable of change than we thought is, working in a comfortable learning environment, working on important tasks, and to believe in yourself. Even though the brain is said to be at the adult size by the age of 10 does not mean that it s doneRead MoreVideo Games And Its Effects On The World1394 Words   |  6 PagesVideo games have been around since the 1950 s due to computer scientists designing and making A.I and other simulators as research. The video games that people came to love were starting to be made in the late 1970s to early 1980s. Some would say that games back then were much harder than the games being produced today. The game Mega Man being a huge contributor to this statement, due to its very challenging levels and boss stages. While some of that is true, there are games being made today thatRead MoreWhy Men Love Bitches By Sherry Argov993 Words   |  4 PagesArgov s stated intention was to empower women,â€Å"be an independent thinker at all times, and ignore anyone who attempts to define you in a limiting way†, yet she accomplishes in her book the very thing she is on the record saying we should dismiss. Sherry states, â€Å"when you nag, you become the problem, an he deals with it by turning you out, but when you dont nag, he deals with the problem.† This limiting description of women as nagging killjoys is certainly nothing new, but in a book that s is supposedRead MoreWhat Makes Quantum Break?956 Words   |  4 PagesThe hybrid game, TV show concept certainly posed amazing possibilities, but the reality turns out to be that Quantum Break is an entertaining TV show that unfortunately, is an average game. Perhaps one of the most surprises aspects of Quantum Break has to be its uniqueness, and those things include Junctions, Stutters and of course, the TV show. Where Quantum Break falls short is in its core gameplay and mechanics, both of which turn out to be repetitive and unsatisfying. However, let s start withRead MoreSexism The Stem, By Alexandria Storm Essay1293 Words   |  6 PagesSexism in the STEM By Alexandria Storm Jan 11, 2015 Sexism in the Workplace Modern day sexism can be a very delicate topic, but people need to recognize that it s still a problem in the workplace. Before jumping to the conclusion that this is another extreme feminist perspective, it s important to understand one thing. Although significant progress has been made in the past few decades, women are not treated as equal partners to men in the many job fields. Freida Pinto, the leading actress in SlumdogRead MoreWhy Should We Care?954 Words   |  4 Pagesit be a picture or a phrase that will unite people and help the cause .But why isn t anything being done about this issue? So far it hasn t effected the viewers, but it has effected the lives of those players who sacrifice so much to entertain millions. Why should we care, its simple: we should look at this from a different point of view rather than from an athletes point of view, for example, in the work field isn t it customary to promote the person who is the most qualified and promote themRead MoreWhy Men Love Bitches By Sherry Argov1036 Words   |  5 Pages as it was an international best seller translated in over 30 languages around the world. While Argov s stated intention was to empower women with its release as you states with,â€Å"be an independent thinker at all times, and ignore anyone who attempts to define you in a limiting way†. Despite this wisdom in this quite, actually achieves the limiting definition we were warned by her about. It s not long before she also writes, â€Å"when you nag, you become the problem, an he deals with it by turning youRead MoreAmerica s First Credit Union1395 Words   |  6 Pagesis the America First Credit Union? It is a credit union associated with the Salt Lake County, Utah area. Members of this union must live within a twelve mile radius of the Mesquite Nevada post office. This company provides service to these residents only. The eligibility to become a member is stricter than most companies. A member of your immediate family must have a membership with the America first credit union. The other eligibility requirement is if your spouse died while having a membership.

Essay on William Shakespeares Macbeth - 1483 Words

William Shakespeares Macbeth During the Elizabethan era, the great chain of being reigned. Women were low on this chain of power, and men were on top. In fact, women were below horses; you couldn’t live without a good horse, but, you could live without a wife. Lady Macbeth was a woman before her time, she was caught between being today’s ambitious, powerful modern woman and a fragile creature of the Elizabethan era. In the first four acts of Macbeth, Lady Macbeth is vicious, overly ambitious, without conscience, and willing to do whatever it takes to get what she wants. In this case, she wants to become Queen of Scotland. Whiles I stood rapt in the/ wonder of it, came missives from the king, who all-/ hailed me, ‘Thane of†¦show more content†¦Macbeth continued on a killing rampage, irradicating all perceivable enemies. Suddenly, Lady Macbeth begins to have pangs of guilt, such as in the famous scene where she attempts to wash her hands of blood. She begins to have frequent bouts of sleeptalking and sleepwalking, where the terror of her conscience expresses itself. (SparkNotes, list of characters: Lady Macbeth).Her control over Macbeth has waned, and over herself, her control is dwindling as each second passes. The fire she once had, which drove Macbeth forward is now no more than a minute spark. She is beginning to lose that controlling stiffness. She asks Macbeth, ‘what’s to be done (III ii, 44), which is a drastic change in control. (Lady Macbeth- Character Changes Throughout the Play).Lady Macbeth’s seemingly male actions are replaced at this point in the play and she is wrought by guilt. She suffers from a mental and emotional breakdown as a result of this guilt. She is emotionally exhausted and becomes the typical fragile flower.We first see this side of her when she states that she cannot kill Duncan because had he not resembled/ My father as he slept, I had done’t (II ii, 16-7). After Duncan’s murder, the roles of Macbeth and Lady Macbeth are reversed, previously, she was the main motivator in the plan to overthrow the kingdom. Following Duncan’sShow MoreRelatedWilliam Shakespeares Macbeth749 Words   |  3 Pages1. Macbeth, the tragic hero in William Shakespeare’s Macbeth, suffers from the fatal flaws of insecurity and indecision, allowing him to easily be manipulated, which causes the audience to feel sympathetic toward him. After Macbeth has heard the prophecy from the three witches and he has been named thane of Cawdor, he is led to a strong internal conflict: â€Å"If good, why do I yield to that suggestion / Whose horrid image doth unfix my hair†¦ / Shakes so my single state of man that function / is smother’dRead MoreWilliam Shakespeares Macbeth1401 Words   |  6 PagesWilliam Shakespeares Macbeth At the beginning of the play, before Macbeth is introduced, the impression given is that he is a very good man indeed. It is as if he was a local hero and could do no wrong. The sergeant refers to him as brave Macbeth and Duncan says O valiant cousin! Worthy gentleman! Duncan, the king, rewards Macbeth with the title, thane of Cawder, and the previous, treacherous thane having been sentenced to death. People speak of MacbethsRead MoreWilliam Shakespeares Macbeth2461 Words   |  10 PagesWilliam Shakespeares Macbeth In Macbeth, look at the following scenes: Act one, scenes one, two and three, Act two, scene two, Act four, scene one and Act five, scenes three, six and seven. What did Macbeths character, words and actions show about changes in his character? Why are these scenes important to the plot and structure of the play and how the themes are presented? The play Macbeth is about a man whose rise to power and fall are influenced by his ownRead MoreWilliam Shakespeares Macbeth Essay757 Words   |  4 PagesWilliam Shakespeares Macbeth Macbeth was a â€Å"butcher†, however he became that way as a result of Lady Macbeth. Lady Macbeth was a fiend-like queen whose evilness declined after the murders. In the end of the play, however, Macbeth’s transformation was complete and he was a butcher. Main Body Topic 1 ================= Macbeth’s transition from good to evil by Lady Macbeth:  · Ambition was his only reason for killing the king – â€Å"I have no spur To prickRead MoreWilliam Shakespeares Macbeth Essay770 Words   |  4 PagesWilliam Shakespeares Macbeth â€Å"This dead butcher† is not an accurate description of Macbeth. Macbeth did not give an impression of a â€Å"butcher† since he was affected by the death of Duncan. He had contemplated on the positive and negative points about killing Duncan before he committed the act of treason. However his ambition to be king and Lady Macbeth’s persuasiveness and mocking had overridden his sense and logic which caused him to commit this crime. He was consumedRead MoreEssay on William Shakespeares Macbeth647 Words   |  3 PagesWilliam Shakespeares Macbeth In the tragic play Macbeth, by William Shakespeare, both Macbeth and Lady Macbeth decide, to kill King Duncan. In the play, we see the characters of Macbeth and Lady Macbeth transform in their personality after murdering the King. Macbeth begins the play as a noble soldier, gradually changing into an ambitious murdering man. Similarly, Lady Macbeth is ambitious but she beginsRead MoreEssay William Shakespeares Macbeth671 Words   |  3 PagesWilliam Shakespeares Macbeth William Shakespeare lived in an era where women possessed few political and private rights. Women were subjected to the will of men as men were thought to be greater morally, physically and intellectually. Shakespeare, as he was living in this hierarchical and patriarchal world, was subjected to this value system. His powerful and tragic play Macbeth, reflects aspects of this world but also challenges the very basis of its foundations withRead MoreThe Letter in William Shakespeares Macbeth1609 Words   |  7 PagesThe Letter in William Shakespeares Macbeth Lady Macbeths reaction when she reads her husbands letter is powerful and dramatic.  · As soon as shes finished reading, she has decided she will make sure Macbeth is king Its as if she and her husband are thinking exactly the same thing. She does not hesitate for a moment.  · Lady Macbeth invites the spirits of evil to enter her She knows she has to steel herself, that the murder will need evil power, andRead MoreWilliam Shakespeares Macbeth638 Words   |  3 Pagesagree? Well, in Macbeth manhood is concurrent with power, physical strength, courage, and force of will. Rarely though, is it bound to the ideals of moral fortitude or mentality. The motif of gender recurs many times in Shakespeare’s work. Being a â€Å"man† in Macbeth means that you must be physically capable, cruel, and do what ever it takes to accomplish one’s goals. Women were supposed to obey their husbands and be good. Evil from a woman was absolutely not permitted. The women in Macbeth are the fireRead MoreThe Downfall of Lady Macbeth in William Shakespeares Macbeth1399 Words   |  6 PagesThe Downfall of Lady Macbeth in William Shakespeares Macbeth William Shakespeares Macbeth has been a theatrical favorite since Elizabethan times. Its timeless themes of ambition, fate, violence, and insanity collaborate to produce a captivating plot. The audience traces the disintegration of a tragic hero and his willful wife. Lady Macbeth, one of Shakespeares most forcefully drawn female characters, plays an important role in the play Macbeth. She has a profound influence over the action

Alexanders Conquests Essay Example For Students

Alexanders Conquests Essay The Conquests of Alexander the GreatAlexander was the son of King Philip II of Macedonia born approximately on July20th in 356 BC. His mother was Olympias, a young princess from Epirus. Alexander wasa remarkable person who loved to recite Homeric poetry. At age fourteen his father senthim to study science, mathematics, and philosophy with Aristotle of Stagira. Alexanderlooked up to Aristotle like a father, and it can later be seen that Aristotle gaveAlexander the knowledge it took to be one of the greatest rulers in history. Alexander wasa man of extremes and contradictions. At times he would have intense spurts of energyand then long sulks. He showed extreme generosity and at the same time murderouscruelty against former friends. One would guess given common knowledge that hisinsecurities most likely were originated in his childhood; perhaps the relationship with hisAfter the assassination of his father, King Philip II, Alexander was in direct line totake over as ruler. Alexander wa s to go down in history as the father of the Hellenicworld, the unopposed leader of the Greek world, and last but not least the Great, atitle given for his numerous victories. The mobile elite was Alexanders Companion Cavalry consisting primarily of thecream of the Macedonian aristocracy. The backbone of the army was the phalanx.2 Thephalanx was six infantry brigades, capable of fighting a compilation of different types ofwarfare, but specializing in set-piece battle in an eight-deep hedgehog formation with fiveand a half meter-long spears. The phalanx was the main weapon of warfare; yet, therewere also specialist units: skirmishers, archers, and light infantry with mountain training. There were also units comprised of non-Macedonian Greeks whom, fighting forAlexander, helped justify Alexanders claim to be the General in Chief of the army ofAlexanders Army also had very important back-up units. These units carried asiege train consisting of mobile siege towers, stone-throwing catapults, and javelinthrowers. Also comprised in the back-up units were engineers, bridge-builders, sappers,and surveyors. To further insure a well developed army there needed to be non-combatantpersonnel as well. They comprised of doctors, scientists, botanists, astronomers,philosophers, seers, and an official historian record all of the conquests. With this unifiedand flawless army Alexander would be able to conquer many lands with great speed andIn the same aspect that most of our armies of today say prayers for a victory inbattle so was Alexanders belief that a homage must be paid to a god for good luck. In thebeginning of his journey, Alexander rode up to the city of Troy where he enter ed thearchaic temple of the goddess Athena. Here he made a promise that if successful, hewould return to little Ilion and build a gigantic temple to Trojan Athene in gratitude forher help. This visit would give him the additional benefit of the spirits of the Ancients inAlexander and his army swiftly marched the plains along the Sea of Marmara. Atthe same time Darius, the King of Persia, was busily setting traps in plans to stop thepursuit of Alexanders army. Darius had a plan to stop them, he would station severalthousand Greek mercenaries near the Dardanelles. The Persian army had vast resourcesand great gold reserves to hire army after army to defeat Alexanders pursuit. The leaderof the Greek mercenaries, Memnon of Rhodes, decided to burn the countryside to cut offAlexanders supplies. The Persian leaders decided against this idea and decided to fightAt dusk, Alexander approached the river in battle formation. On the opposite sidewere the Persians lining the bank ten thousand stro ng. The Persian plan was just to hold Alexander off and prevent him from crossing the river. Alexanders senior generalParmenio counseled Alexander that they should hold off until the time was right. Alexander refused and within minutes the blaring trumpets roared as they marched oninto battle. Alexander launched a small attack of fifteen-hundred men to make thePersians believe the real battle had started. They fell for it and soon the Persians had lostthe majority of their men along the banks. Alexander then proceeded in sending in hiselite cavalry squadrons down into the river and across into the face of his enemies. Several of the Persian officers tried to kill Alexander himself, in the attempt eight werekilled, including Dariuss son-in-law. The Greek mercenaries, meanwhile, who were among the Persians best troopswatched the battle at the river Granicus. The Persian cavalry retreated and among themidst came Alexanders companion cavalry heading straight for them. The phalanx wasset up and war against the mercenaries ensued into the night. The mercenaries were cut inhalf before finally surrendering. They were then sent in chains to hard labor for life in thesilver mines of Thrace. This was Alexanders way of sending a grim message to any otherGreeks considering joining the Persians.5Memnon, now Dariuss commander-in-chief of Western operations, was settingup once again in anticipation of Alexanders arrival. With him were the Athenianmercenary commanders Ephialtes and Thrasybulos, two men who had been onAlexanders hit list for quite some time. This time they believed they had the bestdefenses to defe at Alexanders army. Their town was a fortress fortified by a huge wallwinding up into the hills above Boldrum. It had two or three main gates and the lowground was protected by deep ditches; it also had forts above the harbor and out in thebay was a fleet of four hundred ships. This place was so fortified that it was almostimpossible to get in. Fortunately Alexander who had just about any type of weaponimaginable of this period used his siege-technology6 to gain entrance. Alexander attacked on the flat ground first on the east side of town. His armyattempted to get in through the wall but this soon failed. Alexander then used his siegetechnology to wage war and gain entrance. Memnon launched a massive raid at dawn toovertake Alexanders army. This was almost a stalemate until Alexanders reserve armycame in and inflicted heavy losses, and Ephialtes was killed. Memnon realizing his defeatretreated and evacuated his forces by sea, setting fire to everything they could not takewith them on the ships. Alexander emerges victorious again. Although Alexanders troops had suffered severe losses they still pursued on. Computer Forensic Sample EssayAlexander achieved his goal and captured the great city of Persopolis yet he wasnot yet satisfied. He still wanted Darius dead or alive. In July Alexander pursued in aquest to find Darius. He marched on in the sweltering heat across the Great Salt Deserttowards Afghanistan. Finally after a long an arduous journey, Alexander reached a placecalled Thara in which he learned that Darius had been overthrown by his owncommanders the night before. Eager to still pursue Darius, Alexander pressed on throughthe Ahuran pass. By the time Alexander caught up with the Persian leaders, they werealready fleeing. At the same time they stabbed Darius and left him there for dead. One ofAlexanders soldiers met up with him and gave him some water. Darius conveyed amessage to Alexander thanking him for his honorable treatment of his mother and familythroughout all this. Darius was dead by the time Alexander got there. Alexander coveredthe body with his cloak and was shocked by the premature death of the King of theAlexander would go on through many different cities conquering anything in hisway for the next three years. In the spring of 327 BC Alexander and his troops invadedIndia.12 They first went to Taxila and met some opposition; but in a few minutes KingAmbi of Taxila welcomed Alexander to his new conquest. Alexander stayed here shortlyand then pressed on to the Battle on the Jhelum River. The opposition was the Indianarmy led by Rajah Porus consisting of 30,000 men. Alexanders army pressed on acrossthe river Jhelum and soon through a tough battle defeated Poruss army. The mostpersonal loss of this war was Alexanders beloved horse Bucephalus who died fromwounds in battle. It was here that Alexander named the town after his war-horse. The majority of Alexanders army, tired from battles and homesick, decided theywould not push any further into the rest of India or in their time the ends of the Earth asthey knew it. Alexander, after giving the idea serious thought, decided that he needed totake over the rest of India before heading home to Macedonia. The army agreed and theymoved out plowing through city by city until they made their way back to Susa in 324BC. In the journey from Susa to Babylon Alexander met with some Chaldean wise menwho told him that their god Bel had told them that for the king to enter the city at thistime would be fatal to him. They urged him not to go westward now but to go eastwardinstead. Alexander bypassed Babylon for a while but the sceptic Anaxagoras told the kingto disregard the curse and press through in despite the curse. Anaxagoras was soon put todeath after Alexander learned of his plot to get him to enter Babylon and be killed. Whilein Babylon, Alexander developed a strong distrust with his friends and he started drinkingvery heavily. Alexander drank to forget himself for two days and then he developed araging fever. With this fever he became delirious and thirsty, so he drank more. In the en dhe died from this ravaging fever on June 10th 323 BC at the age of thirty-two. The fevermost likely was brought about by strychnine poisoning in the unmixed wine or possiblyby liver failure due to extreme drinking. Nevertheless a great man had died and with hima legacy for all the world to remember: Alexander the Great King of the World.13Bibliography:Bamm, Peter. Alexander the Great: Power as DestinyNew York: McGraw-Hill Book Company, 1968Chambers, Mortimer. The Western ExperienceNew York: Alfred A. Knopf, Inc., 1974Dupuy, Trevor Nevitt. The Military Life of Alexander the Great of MacedonNew York: Franklin Watts, Inc., 1969Fox, Robin Lane. Alexander the GreatPenguin Publishing, USA., 1994Green, Peter. Alexander of Macedon 356-323 B.C.: A Historical BiographyUniversity of California Press, 1992Hammond, N.G.L. The Genius of Alexander the GreatUniversity of North Carolina Press, 1997Higgins, Andrew. To Buoy Itself Up, Besieged Macedonia Is Grasping at HistoryWall Street Journal: Fri day, April 9, 1999; front pageMercer, Charles. Alexander the GreatNew York: American Heritage Publishing Co., Inc., 1962Rice, E. E. Alexander the GreatSutton Publishing, Inc., 1997Wood, Michael. In The Footsteps of Alexander the GreatBerkeley: University of California Press, 1997

Masterdon Carpet Mills Essay Example

Masterdon Carpet Mills Essay Subject: Possibility of establishing private distribution centers or wholesale operation Overview Cardon Carpet Mills, Inc is a privately held manufacturer of a full line of medium to high price carpet primarily for the residential segment. Cardon has been around for over 30 years and have great long term relationships with its wholesalers. But, Cardon is lagging behind with the industries sales growth. The current wholesaler’s sales force only uses 40% of their sales call time towards Cardon products. If they eliminate the wholesaler by going with their own direct distribution center, Cardon Carpet Mills can reserve the wholesale markup and other expenditures for themselves. The opportunity of forward vertical integration by newly established distribution practices, in the long run, is a viable and attractive option proven in the following qualitative and quantitative analysis. Recommendation 1. Establish private direct distribution centers focusing on residential business to eliminate wholesalers and maximize profits. Rationale Through a 25% wholesale markup, there is currently $13. 5 million spent at the wholesale level. The margin of $13. 5 million paid out to wholesalers could be preserved by Cardon Carpet Mills, Inc. to support the change in the distribution channel using internal capital. This satisfies conditions set out by Robert Meadows, President of Cardon Carpet Mills, Inc. and company policy to finance programs from internal funds except for capital expansion (Appendix). If Cardon Carpet Mills, Inc. aintains the same retail production presently on hand through the wholesale channel currently used, $2,240,000 should be spent on the salaries of 32 sales representatives and an additional $320,000 should be spent on the salaries of 4 overseeing managers if each sales manager manages eight individual sales representatives (Appendix). The total spent on sales administration, which is 40% of the salaries of the total sales force and management costs per year, total $1,024,000. The cost to carr y inventory and accounts receivable total 10% each of sales. We will write a custom essay sample on Masterdon Carpet Mills specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Masterdon Carpet Mills specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Masterdon Carpet Mills specifically for you FOR ONLY $16.38 $13.9/page Hire Writer With the current preferred inventory turnover of 4 times per year, inventory carrying costs would total $1,350,000 and accounts receivable carrying cost would be $1,662,561 (Appendix). Transportation expenses equal 4% of sales and total $2,700,000. The total estimated cost of Cardon Carpet Mills, Inc. transition to direct distribution would be considerably less expensive, with $14,196,561 spent in the distribution to retail accounts, than maintaining the current wholesale distribution. Advantages of direct distribution include: 1. Allow the services provided to buyers through a sales force that is tailored to their needs. 2. Relocation of distribution centers closer to Dallas Fort-Worth and Atlanta metropolitan areas will allow for better service those areas. 3. Already involved in direct distribution, but currently only in contract sales. Those contract sales 28% of current company sales. Disadvantages of direct distribution include: 1. Threat of mass exodus of wholesalers after opening of first company warehouse. 2. Increase of fixed costs. 3. Implementation of marketing strategies, promotion, and advertising typically done by wholesaler’s sales force. Going direct will improve the satisfaction of retailers by allowing the company to avoid additional markups associated with wholesalers and discount the price to retailers. The company is also able to provide better service through an efficient sales force that is exclusive to Cardon Carpets. This new distribution system will also benefit the 1200 members of buying groups that demand lower prices. The initial difficulties of change maybe challenging due to the time constraints involved in implementing a direct distribution system. However, the long run benefits of direct distribution will surpass its current disadvantages. Next Steps †¢Search for suitable locations for the distribution centers at the seven metropolitan areas †¢Hire and train knowledgeable personnel for each center. First, the four managers would be hired and trained by our current regional sales coordinators. Thereafter, managers would be responsible for hiring and training their sales force. †¢Try to end relationships with wholesalers on good terms. †¢It is imperative to inform the retailers of the change in distribution system. This can be done through a letter that highlights their benefits from this change (price reduction, better service, etc). This will be most effective at the time of opening our distribution operations.